Online store
Real estate development website
Campaign landing page
Immersive website
Restaurant website
Dental clinic website
Rovo dla XALT
A campaign and landing page for the peak of interest in Rovo: traffic to the company website, brand awareness and long-term clients.
- Client
- XALT, Rovo campaign in Germany
- Type
- Landing page
- Platform
- Webflow
- Year
- 2025
- Result
- 586,720 impressions
Starting point
XALT is a German consultancy that implements Atlassian tools such as Jira and Confluence. When Rovo, the AI assistant in these tools, became available to a wide range of companies, a short window of increased interest opened up.
Goal
To make the most of that moment: drive traffic to the XALT website, build brand awareness and turn interest into long-term clients.
Scope of work
What I did.
- Campaign strategy
- Landing page structure and copy
- Desktop and mobile design
- Webflow build
- Traffic campaign
How we got there.
- Step 01
The offer in one sentence
A specific proposal on the first screen: 4 hours of free consultation with a guarantee that a new feature gets implemented. No generic talk about artificial intelligence.
- Step 02
Answering questions before they’re asked
Why teams like Rovo, use cases, who the help is for, why XALT, and an FAQ. Each section removes one doubt before booking.
- Step 03
One conversion goal
The button to book a consultation repeats in key places on the page, always with the same message.
- Step 04
Build and campaign
A Webflow landing page in English and a campaign that drove traffic to it when interest in Rovo was at its highest.
Result
586,720 impressions
